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We got some great entries in our Jeanius giveaway, and by chance, the photos happened to hit some of the main themes of designer kids’ clothing for AW10!

First there was Jaden, whose mummy posted a picture of him in his favourite Mayoral Jeans, which she combined with a black cardigan and vintage style t-shirt, giving off that AW10 Relaxed Preppy Look.

Second to be included was Ry, who successfully rocked the AW10 New Age Indie Kid Look with his fringe, baggy jeans and trainers, a picture which reminded his mummy of the good old days at Birmingham Hummingbird (now the o2 Academy Birmingham) when she was an Indie kid herself….and Ry was just a lovely twinkle in her eye.

Finally, Freddy’s mummy posted his picture, showing us the AW10 Rock Look, complete with funky Union Jack tee!

Let us know what you think of these three cutie pies, and keep your eyes open for our next competition!

x The A&A Team

Since every one of us here at Alexandalexa.com is obsessed with fashion, we almost always grab a Grazia Magazine the second it hits the stands for inspiration, information and a little bit of indulgence.

Though always an enjoyable read, we get especially excited when some of our clothing is featured or kidsbrands are discussed in the publication.

With the most recent issue, we really got to mix business with pleasure with journalist Becky Sunshine’s Fashion’s New Recruits article which featured some great fashion insiders, and their children, dressed to impress.

While admiring each family’s style, we couldn’t help but notice a few familiar pieces on their children’s backs and quickly caught on that we were included in this shoot!

We were featured on Siobhan Mallen’s page, who is Grazia’s associate fashion director, where she was pictured with son Connor, nine, and daughter Scarlett, six.

Scarlett was wearing in a pretty Caramel Baby & Child dress while Conor was dressed in our check Scotch & Soda Shrunk shirt with detachable hood and our DKNY 3D tee.

We thought Siobhan’s kids looked great and we also loved fashion designer Sara Berman’s daughter Lulu dancing about in the silver version of our Rachel Riley shoes.

Let us know if you saw the feature and which of the fashion packs kids you thought had the best style.

Great job Grazia and thank you for including us! We are so proud to have been a part of it!

SIOBHAN’S SON CONOR IN OUR KIT

LULU DANCING WITH HER MUMMY IN RACHEL RILEY SHOES

To showcase some of the best beach styles for SS10 kidswear, the Alexandalexa.com team hit the beach with some of our favorite mini models and a bag full of clothes to create these great looks for you!

LOOK 1: SUPER GIRL

FINGER IN THE NOSE faded black tee with super girl, £19.00

LOOK 2: SERENE IN PURPLE AND GREEN

DIESEL print tee with hand, £12.00

DKNY purple skinny denim jeans, £29.50

LOOK 3: FINGER IN THE NOSE OUTFIT

FINGER IN THE NOSE, white skinny jeans, £37.50

FINGER IN THE NOSE, grey tee with tiger print, £17.50

LOOK 4: SURFER BOY

MUNSTER KIDS black and lilac print shorts, £22.50

Stylish kids (and the parents who enable them) brace yourself, one of the newest collections to Alexandalexa.com is a collection of clothes for boys and girls by designer BONNIE YOUNG, the former Creative Director for Donna Karan.  

As the former senior creative-design director for Donna Karan International, Young moved on in 2006 to pursue her own line after she became a mother and found a huge gap in the market for luxury furniture, clothing, stuffed animals and accessories.  

You can certainly see the uncomplicated perfection in Bonnie Young’s new line, with her inspiration six year old daughter Celia Isadora, Young literally lives, feeds, waters and reads story to her muse.  

The offspring of Uma Thurman, Rachel Weisz, Larry King, Gwyneth Paltrow, Clive Owen, Brooke Sheilds, Kate Hudson and Jude Law all wear Bonnie Young, and child star Dakota Fanning has modelled the Bonnie Young line numerous times.  

The uncomplicated perfection of the Bonnie Young line with its old-world charm and genuinely exquisite range is aimed at affluent, fashionable parents of equally fashionable children and is quickly becoming a brand favourite for the newest generation.  

Brooke Shields with daughters Rowan and Grier, both girls in Bonnie Young

Russel Simons with daughers Aoki and Ming Lee and ex wife Porschla Coleman. Both girls in Bonnie Young

Kelly Klien, Ex wife of Calvin Klien with son Lukas in Town & Country Magazine

Shop Bonnie Young

Despite the snow, spring is here…at least in the world of fashion!

Alexandalexa.com has launched its amazing new Spring/Summer line online!

You can check out their digital catalogue of the season’s new looks here http://www.alexandalexa.com/ss10/

and reserve your favorite pieces from designers like Chloe, DKNY, Fendi, Hugo Boss and many more!