Get The Look: Alexandalexa.com Urban Rules Photoshoot




To showcase some of the best beach styles for SS10 kidswear, the Alexandalexa.com team hit the beach with some of our favorite mini models and a bag full of clothes to create these great looks for you!

LOOK 1: SUPER GIRL

FINGER IN THE NOSE faded black tee with super girl, £19.00


LOOK 2: SERENE IN PURPLE AND GREEN

DIESEL print tee with hand, £12.00

DKNY purple skinny denim jeans, £29.50


LOOK 3: FINGER IN THE NOSE OUTFIT

FINGER IN THE NOSE, white skinny jeans, £37.50

FINGER IN THE NOSE, grey tee with tiger print, £17.50


LOOK 4: SURFER BOY

MUNSTER KIDS black and lilac print shorts, £22.50


Pitti Bimbo, Day 2

 Today is still just as hot, but rather than complaining about it, today we will embrace it! After all, during winter we complained about being cold, it seems a bit hypocritical to now complain about being hot, doesn’t it?

09:00 – We stop at a air conditioned restaurant (link) but this time, our appetites are big so we sit in and have more of a French breakfast of Hot coffee with (skim) milk and a ham and cheese croissant, though we are in Italy, buyer Vanessa is French, so we had to squeeze a croissant in there somewhere!

 

09:45 – Once at the show, we go to see Fendi, which has a great collection of checks and stripes for boys and floaty natural dresses with soft prints for girls, and the hottest accessory for both sexes seems to be the Fendi print trilby.  (We saw the Fendi fashion show too, which had most of the models wearing chunky almost winter style boots or wellies, paired with summery layers and soft fabric blazers).

11:30Galluchi is next, a brand we have just started carrying for this coming AW10 season, but we loved what we ordered so far, so we simply had to go back for more….again: shoes, shoes, shoes, we LOVE shoes!

 

12:15 – Lunch! We decide we must have some Pizza today, to get back to our Italian eating, so we pop into a little pizzeria and get a slice each as well as a very cold fizzy drink!

 

13:30 – We go to visit the booth of Imps & Elfs, whose items Alexandalexa.com have been carrying for quite some time. Their ethical, modest and wonderfully tailored clothing brings us back each season, and this season is no different. We still Love it!

15:00 – London based brand Hackett is another full time favourite for us, old school classics with a new age twist, their little debonair gentleman’s wear, represents quintessential British style, which is always fantastic.

 

16:30 – BOOM! We see the Diesel booth which is full of bright colours, the brand, famous for its urban style, has some show stopping shirts that are loud, demanding and oh so perfect for your little style-setter and of course, AMAZING jeans, which we always rely on Diesel for.

17:45 – Whatever you do, do not say good bye to your florals this season, as we enter the D&G Beachwear booth, we are bombarded with amazing floral prints, combined with frills for girls and fantastic tropical prints for boys. We make a BIG order for next year’s Swimshop wishing we had our own swimwear with us to help us battle the heat!

18:30 – Last, but not least, is Juicy, who is still as girly and glam as can be. They have some great new accessories that have not been offered before, cute t-shirt designs and some changes to the classic track suit that we couldn’t help but love.

19:00 – Time to go to the airport and catch our flight! Tired from the buying and the heat, we think it might not be a working flight, perhaps a sleeping flight instead!

We leave you with this funny picture of Alex (the Alex of Alexandalexa) with one of the Freddie’s Garage guys (who we did not order from, but loved their concept!)

Dashing Duds with Diesel

Diesel, which is now sold in 80 countries worldwide, was branded with a predictive and optimistic vision,

as the word ‘Diesel’ is pronounced the same in every language, a clever name considering its modest

beginnings.

 

Founded by Renzo Rosso of Padua, Italy in 1955, , the son of a farmer. Rosso studied industrial textiles,

and after graduating, he formed Genesis Group with some friends, which created Diesel, among other

brands.

 

Though Diesel wasn’t bringing in much money for the group, Rosso realized its potential and bought sole

rights to the Diesel brand in 1985. Quickly turning it into the company it is today with bold moves and

unique marketing.

 

The company, which views the World as a single, borderless, macro-culture is famous for its urban

style and ultra-cool denim.

 

One of the best lines for Diesel thus far is Diesel Kids, carried by alexandalexa.com. The line has earned fame

for its urban style and ultra-cool denim, changing the look of children’s wear for the better:

 

BOYS

                                                           

Diesel: Red Quilted Gilet, £28.002706-0

 

Diesel: Graffitti Denim Jeans, £60.003750-0

 

Diesel: White Diesel Bubble Print Tee, £17.503710-0

 

GIRLS

 

Diesel: Baby Pink Gilet, £32.002707-0

 

Diesel: Purple Sequin Jeans, £75.00

3751-0

 

 

Diesel: Pink Tee With Sequins, £23.003709-0

 

Diesel: Purple Multi-Purpose Jacket, £132.503704-0

The Motorcycle Diaries: Diesel Kids AW09

Attitude is the word-of-the-season for Diesel’s AW09 childrenswear. The styles are street-savvy style with heavy motorcycle boots mixed with sporty denim. On the runway, we saw skinny black jeans with puffed and leather jackets and gilets. Boys had oil smeared on their faces creating a tougher look and girls looked edgy in headbands and long, fingerless gloves. Leather aviation hats and flat caps formed the boys’ headwear. T-shirt designs include tyre marks and urban logos in reds, blues and greens to complete the workshop/garage theme, whilst girls were dressed in lighter colours, such as pink and yellow with metallics and neon-flouro prints.

The collection boasts a brilliant choice of warm clothes for winter combining practicality with streetwear style. The range is hardwearing, functional and trendy. Perfect for an active kid!

You can buy Diesel Kids at alexandalexa.com

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