Pitti Bimbo, Day 2

 Today is still just as hot, but rather than complaining about it, today we will embrace it! After all, during winter we complained about being cold, it seems a bit hypocritical to now complain about being hot, doesn’t it?

09:00 – We stop at a air conditioned restaurant (link) but this time, our appetites are big so we sit in and have more of a French breakfast of Hot coffee with (skim) milk and a ham and cheese croissant, though we are in Italy, buyer Vanessa is French, so we had to squeeze a croissant in there somewhere!

 

09:45 – Once at the show, we go to see Fendi, which has a great collection of checks and stripes for boys and floaty natural dresses with soft prints for girls, and the hottest accessory for both sexes seems to be the Fendi print trilby.  (We saw the Fendi fashion show too, which had most of the models wearing chunky almost winter style boots or wellies, paired with summery layers and soft fabric blazers).

11:30Galluchi is next, a brand we have just started carrying for this coming AW10 season, but we loved what we ordered so far, so we simply had to go back for more….again: shoes, shoes, shoes, we LOVE shoes!

 

12:15 – Lunch! We decide we must have some Pizza today, to get back to our Italian eating, so we pop into a little pizzeria and get a slice each as well as a very cold fizzy drink!

 

13:30 – We go to visit the booth of Imps & Elfs, whose items Alexandalexa.com have been carrying for quite some time. Their ethical, modest and wonderfully tailored clothing brings us back each season, and this season is no different. We still Love it!

15:00 – London based brand Hackett is another full time favourite for us, old school classics with a new age twist, their little debonair gentleman’s wear, represents quintessential British style, which is always fantastic.

 

16:30 – BOOM! We see the Diesel booth which is full of bright colours, the brand, famous for its urban style, has some show stopping shirts that are loud, demanding and oh so perfect for your little style-setter and of course, AMAZING jeans, which we always rely on Diesel for.

17:45 – Whatever you do, do not say good bye to your florals this season, as we enter the D&G Beachwear booth, we are bombarded with amazing floral prints, combined with frills for girls and fantastic tropical prints for boys. We make a BIG order for next year’s Swimshop wishing we had our own swimwear with us to help us battle the heat!

18:30 – Last, but not least, is Juicy, who is still as girly and glam as can be. They have some great new accessories that have not been offered before, cute t-shirt designs and some changes to the classic track suit that we couldn’t help but love.

19:00 – Time to go to the airport and catch our flight! Tired from the buying and the heat, we think it might not be a working flight, perhaps a sleeping flight instead!

We leave you with this funny picture of Alex (the Alex of Alexandalexa) with one of the Freddie’s Garage guys (who we did not order from, but loved their concept!)

Their Little Wardrobe: Bekah

Bekah, age 2, from England wearing a Mayoral Black Polka Dot Dress, which is her favourite, most comfortable dress, especially when taking Teddy on his daily walk!

Let us know what you think of Bekah’s amazing polka dot dress!

If you would like to include your little fashionista/fashionisto in the Their Little Wardrobe section of our blog, all you need to do is: snap a photo of your fashionable kid(s), let us know who they are wearing and what fun things they are up to in their fabulous outfit, include their age and name, and email it all to [email protected], subject: Their Little Wardrobe!

Pitti Bimbo, Day 1

Hot, hot, hot, if you thought it was hot in London this weekend, you should try running about in a busy tradeshow in +38 weather, glamour was all but lost on us as we attempted to look cool and sweat free in the Europe’s largest  tradeshow.

09:00 – We stop at a cafe and have some Zaletti’s and an iced cappuccino for breakfast, it’s too hot for warm drinks!

09:30 – We arrive at the show and head straight to see Mr. Roberto Cavalli, which is always an exciting booth full of amazing clothing, we sample some yummy cakes before settling down to make our order – his Spring Summer 2011 collection is classically Cavalli, with lots of leopard prints in various colours, as well as baby pinks and fresh white for girls. His boys line is full of stylish jeans, fitted summer blazers and great tops…we can’t wait for next spring to get this all in stock!

11:15 – Next up is Baby Graziela where we order some amazing dresses and shoes for little girls, as well as some cute checked outfits that are going to look so sweet on baby boys!

12:20 – We take a break for lunch and venture out into the intense heat. Panini’s seem like an obvious choice (even though they are HOT!) so we order two and some ice cold water and enjoy the excitement of people passing buy as we eat in the cool shade. The Panini’s are of course followed up by Chocolate Gelato, you can’t go to Italy and not have at least one!

13:32 – Shoes, shoes and more shoes, we visit new Alexandalexa.com brand Bumper to add to our shoe collection in a serious way!

15:00John Galliano is up next and his eccentric theatrics have not escaped his SS11 presentation, with oversized gasoline pumps, pink vintage convertables and bowling pins decorating the area. His SS11 collection is a playful 50s theme with his signature gazette print on girls and boys outfits. His girls collection is seriously girly while his boys collection is a bit more casual and sports inspired…the whole collection is a bit like a wardrobe for mini Grease with a Galliano twist.

16:15 – Cute Cats, florals and amazing pink/turquoise prints meet us at Little Paul & Joe and we buy loads of cute shirts, skirts, shorts and jeans, plus something a little un expected from the brand….a bikini!

17:45Caramel Baby & Child is nextand we order some great liberty prints, pieces in fushia, pink, yellow and blue, and lots of cute dresses!

19:00 – We do an order with another new brand we will be carrying for Autumn Winter 2010, Monnalisa, and find out they are holding a fashion show in at 9:30, plenty of time, right? But they have such a great collection, we spend agesgoing through each gorgeous piece, trying to choose the best of the best for A&A.

20:00 – We go out for a quick dinner before the fashion show and indulge in some yummy pasta and each enjoy a glass of Italian wine, like they say: when in Rome/Florence eat like the Italians eat!

21:30 – We finish eating and enjoy the cooler evening weather as we walk back to the show and take our seats just as it is about to start. Cute kids come strutting down the runway in some fabulously detailed Monnalisa kit. We love their cute and casual style which is an interesting mix between dapper digs and beach style that really works in kidswear. It is almost a Scandinavian look mixed with French style, while the girls are looking cute as can be in floral and heart fabrics, tiered dresses and amazing accessories, the boys are dressed in smart casual wear, creating a great overall look.

22:30 – The show is over and we say our goodbyes to the other buyers and editors, it’s time to head back to the hotel room and rest our sleepy heads….stay tuned for day two! Yawwwn….

Get That Darling Buds Look

In this month’s Junior Magazine, we fell in love with their Up, up and away photoshoot, styled by Kate Van Der Hage, and their Darling Buds photoshoot,styled by Linda McLean.

We saw lots of lovely items on the cute kids they photographed, but only recognized a few pieces from our own collections here at A&A.

Here is one cute pic which can easily be re-created with a few key peices (on sale) at Alexandalexa.com!

 

DRESS Ralph Lauren Cream Floral Summer Dress, £64.00

TROUSERS Chloe Denim Grey Capri Trousers, £43.50

Email us at [email protected] or post a link below if you would like to see us re-create any outfits from celebrity kids or children’s/adults photoshoots!

Ralph Lauren: Chic, Classic & Casual Since 1967

Only the fashion obsessed would know that Ralph Lauren was born Ralph Rueben Lifshitz in the southern New York City borough of The Bronx in 1939 to Ashkenazi Jewish immigrant parents.

With such a modest upbringing, becoming the world famous designer behind a multi million pound company would seem like an unachievable goal, but the Ralph Lauren brand we know and love today would never have been had Ralph Lauren come from more, as it would have not have been his goal to focus his life on achieving the typical American Dream….and then some.

Since launching his empire in 1967 with ‘Polo’ brand ties, Ralph Lauren has expanded into womenswear, shoes & accessories, homeware products, fragrances, cosmetics, and most recently kid’s clothing and baby clothing.

The Ralph Lauren brand and vision emanates the ‘All American Dream’ that drove Ralph to success in the first place; an image of status, luxury and fun that includes colourful sportswear and casual wear with a chic yet preppy twist.

Ralph Lauren’s success can be attributed to many things, but one main reason is the timelessness of his clothing, especially the ‘RL Polo’. Since its inception in the 60s, the Ralph Lauren Polo has never been out of style. With each generation, the Polo has been re-invented and revived to align with the trends of each age group. Today, this reinvention starts at an even earlier age, with Ralph Lauren’s Kids and Baby clothing, Ralph Lauren Polo wearing begins at birth.

The classic and casual style Ralph Lauren has become known for transcends into his Kids clothing and Baby clothing lines, transforming the world’s babies, boys and girls into little ladies and dapper gentleman, dressed for any occasion.

Just like the brands other grown up clothing offerings, Ralph Lauren Kids and Ralph Lauren Babies has it all, from everyday wear and sportswear to special occasion wear, swimwear, accessories, hats, shoes, bags and jewellery .

What the boy from the Bronx started, designing fashionable ties under the Polo label, has grown into  a billion pound company that can be seen in just about any setting: the estate houses on the English country side, to the dusty plains of the American cowboys, the pristine campus’ of Ivy League schools, the rough and energetic sports field of polo and rugby, the immaculate grasses and tar of golf & tennis…the newly designed nursery of a brand new baby….the list goes on…

Shop the Ralph Lauren collection

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