This Italian brand uses ingenious design to capture a sense of play. The pieces in the SS12 collection quite literally echo the forms of bells, diamonds, flowers and fairy-tale houses. Ediemma is one of the featured brands in the latest edition of our much loved ‘BE OUR BUYER’ sale. This Friday 30 March you have a chance to try this girls’ designer with an introductory offer. If you are impressed with Ediemma’s unique creations you can vote for this brand you can vote for it to join the permanent collection at AlexandAlexa.
Meet our other featured brands Mini Rodini, Rose Desbois and French Connection Kids.
Design Specialists
Without compromising tailoring designers Marina and Monica Miroglio use shape and colour to create something truly unique. Indulge your little girl’s sense of play with reversible diamond dresses designed for an almost magic effect. The collection is inspired by the drawings that Marina created with her daughter Emma so evoke the child’s sense of imagination.
Luxury fabrics and local craftsmanship
The Ediemma collection is created in Milan, Italy by a team of skilled seamstresses. The garments are created from hard-to-come-by fabrics. Enjoy the freshness of 100% linen and reversible lycra swimwear.
COLLECTION PREVIEW
Read our exclusive interview with Ediemma
Why will AlexandAlexa customers love Ediemma?
Ediemma garments are totally original but at the same time wearable. We designed each garment to be coordinated with other parts of the collection.
This is a new collection characterised by romantic styles for girls. From this collection you can expect elegance, couture and quality materials. Ediemma is made in Milan by skilled seamstresses out of natural fabrics.
What is your favourite piece and why?
My favourite piece is the Emma dress, because it is our first style. It is a dress that you can wear on both sides because it is reversible. It allows a freedom of movement and evokes a sense of play for little girls when they choose to change their colour.
I also love the other dresses because they are inspired by the drawings and imaginings of children – bells, diamonds, flowers and houses with windows will feature.
Where do you find your inspiration for the collection?
I am an interior designer, a decorator and design with colours every day. When my daughter Emma was born I started to draw for fun for her and then with her. Emma is now 6 years old.
This is what inspired the collection which seeks to cater to every little girl.
Each one of our styles has the name of a child that we know.
Ediemma are finalists in 2012 for the ‘WHO IS ON NEXT? BIMBO’ competition. An event co-sponsored and sponsored and organized by Pitti Immagine, Vogue Bambini and Altaroma. With the biggest names in Italian Kids’ fashion backing Ediemma, we are keen to see what parents think. This Friday you have a to try this fresh new brand for yourself, in our Be Our Buyer secret shopping event. If you also think Ediemma is the next big thing you can vote for them to join the permanent collection at AlexandAlexa.
Meet our other featured brands Mini Rodini, Rose Desbois and French Connection Kids.
