Parents love to have the confidence of having only the purest fabrics against their children’s skin. Danish label Serendipity was created by mother and designer Anne-Sofie Tobiasen when she experienced the quality of natural fibres for her own children. This collection is one of four European brands that are featuring in this month’s Be.Our.Buyer secret shopping event. Registered shoppers will be able to test drive Serendipity at an introductory price.
The SS12 Collection features a range of contemporary basics in 100% organic cotton. This season the brand uses a Devine pallet of Danish blues and blush pinks. We love the soft pure velvet and corduroy pieces for baby. Many of the styles such as this lovely polka dot blouse come in versions for babies as well as children. Serendipity only uses 100% GOT certified cotton and their entire production process being fair trade certified.
Serendipity puts children at the heart of everything that they do which is really reflected in their clothing, which we love. Now we want to know if you think they should join our permanent collection. Register if you haven’t already to receive a secret email link to the sale this Friday 17 February. Get in quick; this is a rare opportunity to pick up some fantastic Serendipity pieces at half price! The shopping event will only run for 72 hours or while stocks last.
Meet our other featured brands Livly (Sweetly Sweden), Amore Di Mama (Love from Germany) and Moonkids (Stockholm street style).
Love the look of some of these new collections