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Iconic London designer Paul Smith launched Paul Smith Junior for little mischief makers in 2010. Staying true to his vision of a bright punchy pallet, Paul Smith for kids reworks silhouettes from the grownups catwalk to create fun but practicle pieces for children. This season we love bright graphic prints for Paul Smith Boys and flouncy shapes for Paul Smith Girls. Both style features are great for colour blocking fans and add a little fun to smart dressing.
“The clothes allow people to express their character rather than overwhelming it.”-Paul Smith
A selection from Paul Smith Junior in the AlexandAlexa AW11 Look Book
Paul Smith built his reputation as a designer with his menswear collections, reinterpreting classic shapes with mischief and humour. His signature prints source inspiration from vintage motifs discovered on the streets of London. These influences can be seen in the classically tailored looks for Paul Smith Boys offset with quirky graphic tees and prints. Paul Smith Junior makes frequent appearences in our back to school campaign.
Meet Paige Hewitt, Olympic Gymnast in Training and a star in our 20011 back to school campaign. See her model the Angie multi stripe dress by Paul Smith Junior.
CONGRATULATIONS TO OUR WEEKEND WINNERS!
AlexandAlexa customers that shopped the Paul Smith AW11 collection on AlexandAlexa this past weekend had a chance to win this cute Paul Smith Pencil set, valued at£15.00
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Paul Smith Pencil Set, perfect for back to school!
Check out other designer profiles on Their Little World.
