Born In: Italy, 1995

The Name: The brand name ‘Geox’ was created from a mixture between the Greek word “geo” which means “earth” and “x”, a letter-element symbolizing technology.

Description: Classic school shoes featuring elegant traditional design.

History: During a wine conference in Reno, Nevada, company founder Mario Moretti Polegato, who was at the conference to promote his family’s wine business, noticed that his feet were getting incredibly hot in his sauna like leather shoes. To allow his feet to breath, Polegato cut holes in the soles of his shoes with a Swiss Army knife. To most, this act may have seemed like an act of insanity, but for Polegato, it was an act of genious.

Upon his arrival back home in Italy, Polegato developed the idea with the help of a small leather-goods business his family owned.

Scientific Fashion: Geox constantly invests in innovation and employees 15 engineers, chemists and physicists to research human-generated heat-movement patterns in relation to all materials used for footwear and apparel.

Slogan: “The breathable shoe”

A Gift for You: With each set of Autumn-Winter 2010 Geox shoes you order, you will receive one of five terrific silicon hi-colour watches!