Only the fashion obsessed would know that Ralph Lauren was born Ralph Rueben Lifshitz in the southern New York City borough of The Bronx in 1939 to Ashkenazi Jewish immigrant parents.

With such a modest upbringing, becoming the world famous designer behind a multi million pound company would seem like an unachievable goal, but the Ralph Lauren brand we know and love today would never have been had Ralph Lauren come from more, as it would have not have been his goal to focus his life on achieving the typical American Dream….and then some.

Since launching his empire in 1967 with ‘Polo’ brand ties, Ralph Lauren has expanded into womenswear, shoes & accessories, homeware products, fragrances, cosmetics, and most recently kid’s clothing and baby clothing.

The Ralph Lauren brand and vision emanates the ‘All American Dream’ that drove Ralph to success in the first place; an image of status, luxury and fun that includes colourful sportswear and casual wear with a chic yet preppy twist.

Ralph Lauren’s success can be attributed to many things, but one main reason is the timelessness of his clothing, especially the ‘RL Polo’. Since its inception in the 60s, the Ralph Lauren Polo has never been out of style. With each generation, the Polo has been re-invented and revived to align with the trends of each age group. Today, this reinvention starts at an even earlier age, with Ralph Lauren’s Kids and Baby clothing, Ralph Lauren Polo wearing begins at birth.

The classic and casual style Ralph Lauren has become known for transcends into his Kids clothing and Baby clothing lines, transforming the world’s babies, boys and girls into little ladies and dapper gentleman, dressed for any occasion.

Just like the brands other grown up clothing offerings, Ralph Lauren Kids and Ralph Lauren Babies has it all, from everyday wear and sportswear to special occasion wear, swimwear, accessories, hats, shoes, bags and jewellery .

What the boy from the Bronx started, designing fashionable ties under the Polo label, has grown into  a billion pound company that can be seen in just about any setting: the estate houses on the English country side, to the dusty plains of the American cowboys, the pristine campus’ of Ivy League schools, the rough and energetic sports field of polo and rugby, the immaculate grasses and tar of golf & tennis…the newly designed nursery of a brand new baby….the list goes on…

Shop the Ralph Lauren collection