In 1925, the house of FENDI was established in Via del Plebiscito, Rome. Created by young couple Edoardo and
Adele Fendi, the brand quickly claimed fame in Rome for its high quality items, but did not claim worldwide
recognition until 1966 when Karl Lagerfeld joined as the brand’s creative director, creating the double F logo
we all know today.
In the past 85 years, the brand has grown from a small luxury fur and leather shop to a multi faceted and multinational
brand that includes ready-to-wear, fragrance, eyewear, luggage, home furnishings and most recently, kidswear.
Launching just in time for the upcoming SS10 season, the kidswear line is sure to enhance the Fendi brand with
its pastel colours, soft cotton fabrics and the recognizable double F logo, the perfect combination for any tiny
fashionsta.
We picked some of our favourite Fendi Kids pieces from alexandalexa.com just to give you a peak!
Fendi: Beige Logo Trainers With Pink Straps, £110.00
Fendi: Pink And White Logo Body With Long Sleeves, £78.00#
Fendi: Dark Blue Frill Socks, £18.00
Fendi: Blue Beanie Hat, £50.00
Fendi: Beige Vest With Fendi Logo, £139.00