Diesel, which is now sold in 80 countries worldwide, was branded with a predictive and optimistic vision,
as the word ‘Diesel’ is pronounced the same in every language, a clever name considering its modest
beginnings.
Founded by Renzo Rosso of Padua, Italy in 1955, , the son of a farmer. Rosso studied industrial textiles,
and after graduating, he formed Genesis Group with some friends, which created Diesel, among other
brands.
Though Diesel wasn’t bringing in much money for the group, Rosso realized its potential and bought sole
rights to the Diesel brand in 1985. Quickly turning it into the company it is today with bold moves and
unique marketing.
The company, which views the World as a single, borderless, macro-culture is famous for its urban
style and ultra-cool denim.
One of the best lines for Diesel thus far is Diesel Kids, carried by alexandalexa.com. The line has earned fame
for its urban style and ultra-cool denim, changing the look of children’s wear for the better:
BOYS
Diesel: Red Quilted Gilet, £28.00
Diesel: Graffitti Denim Jeans, £60.00
Diesel: White Diesel Bubble Print Tee, £17.50
GIRLS
Diesel: Baby Pink Gilet, £32.00
Diesel: Purple Sequin Jeans, £75.00
Diesel: Pink Tee With Sequins, £23.00
